Fans of U.S. Potato set to rejoice as the U.S. Potato Board kicked off its 1st “U.S. Fries & Burger Fiesta” – running from May 1 to 31, 2016. The campaign sees the convergence of 19 popular burger joints & cafés within the Klang Valley serving up unique creations of U.S. fries with burgers.
Burgers are one of most relished ‘fast meals’ by many Malaysians today and the best embellishment to the whole burger-eating experience lies in the fries. In Malaysia, U.S. fries is the number 1 market in the South-east Asia market and only number 2 to Japan in Asia.
Some of the reasons why U.S. produces the best fries are the ideal growing temperatures, rich soil, state-of-the-art processing facilities and generations of expertise. U.S. potatoes destined for processing must contain high “solids” and low sugar content, delivering a finished product with desirable appearance, taste and texture. The U.S. industry standards are demanding and must meet all Food and Drug Administration and USDA specifications, enabling U.S. processors to create top-quality and safe frozen potato products.
Since burger and fries are inseparable and complement one another, Malaysian consumers will now have the opportunity to savour the “best burgers served with the best fries” via the U.S. Fries & Burger Fiesta. The campaign hopes to achieve the below objectives:
- Stimulate excitement amongst the trade to be as creative as possible in creating various burger presentations with U.S. fries’ combinations.
- Provides an opportunity for the public to try different U.S. fries varieties.
An Instagram contest will also be held, where 3 winners with the best pictures of them enjoying the new creations will win RM150 cash prizes weekly. All you have to do is send your picture using the following hashtag #USFries&BurgerFiesta . Head over to the below popular burger joints & cafés to take part in this contest.
| No | Outlet names | Dish names |
| 1 | Big Hug Burger | · Nasi Lemak Burger
· Grilled Buffalo Chicken Burger |
| 2 | Brooklyn B-Venture | · Philly Cheese Steak
· Deli Chicken |
| 3 |
Chequers
|
· Moo
· Spicy Cajun Chicken |
| 4 | Choo Choo Chicken | · Choo Choo Cham Chi Chicken
· Choo Choo Bulgogi Burger |
| 5 | Crazy Bites | · Teriyaki Rooster Bites
· Honolulu Ox Bites |
| 6 | Fatboy’s The Burger Bar | · The Breakfast Stack
· The Meaty Mania |
| 7 | Hide & Seek Cafe | · Signature Pork Burger
· Juicy Chicken Burger |
| 8 | Junkyard Burger | · Lamb Tzatziki BURGER
· Texas-Hold Me Burger |
| 9 | KGB | · Santa Fe Burger
· Frito Pie |
| 10
|
Kulcat Bariror
|
· Green Chilli Locos
· Double Trouble |
| 11 | Melur & Thyme | · Mushroom Swiss Beef Burger
· Smoked Duck Sandwich |
| 12 | Mini Mini Café
|
· Roasted Chicken Burger
· Ox Bites Burger |
| 13 | My Burger Lab | · A+ Burger
· Beautiful Mess |
| 14 | The Card Cafe | · Card Café Crispy Fish Burger
· Card Café Signature Chicken Burger |
| 15 | The Grind Burger | · Grind House Burger
· JD Burger |
| 16 | The Burger Factory | · Beef Burger On Fire
· Burger Factory Signature |
| 17 | Swensen Cafe | · Double Cheese Beef Burger
· Swensen’s Ultimate Chicken Burger |
| 18 | Carl’s JR | · Chili Cheese Fries
· Chili Cheese Burger |
| 19 | Tryst Cafe | · Pancake Chicken Burger
· Cheese Potato Wedges |
Be prepared to enjoy U.S fries and burgers like never before! If you would like to more about U.S. Burger & Fries Fiesta, please contact Kent Low or Eddie Saw at (03) 8070-7216.