Set to sail in a nautical setting from 18th April to 15th May 2016, ‘A Voyage of Style & Beauty’ at IOI City Mall has awed shoppers with its first back-to-back runway fashion shows over the weekend. Officially launched on the 1st May 2016, ‘A Voyage of Style & Beauty’ Preview Show was set against the spectacular backdrop of a cruise ship, approximately 24 feet (h) x 24 feet (w). Shoppers were exclusively invited to preview the unique collections from 11 stylish participating brands, followed by back-to-back runway fashion showcases from Bata, Dr. Cardin Signature, Focus Point, Hush Puppies, Kent, MOG Eyewear, Suitable, TOPGIRL, Valentino Rudy, Via Condotti and Young Hearts on 1st and 2nd May 2016 respectively. This event was also proudly supported by Cyber Colors as the official makeup partner and A-Saloon as the official hairdo partner.
Along with the participating fashion labels, Linton University College (The KTG Education Group) and Limkokwing University of Creative Technology also flaunted their students’ creative collections respectively. Additionally, Amber Chia Academy (ACA) hosted its sixth annual graduation show there as well. Not to be missed was also Carlo Rino spring / summer 2016 collections which also marks its 30th year anniversary. The glamourous evening was witnessed by many famous faces, top models and celebrities, including the honourable Dato’ Jimmy Choo.
A ‘Fashion Photography Contest’ was organised where shoppers were welcomed to capture the runway fashion shows over the weekend with their own cameras. The contest concluded on 2nd May 2016 with more than 200 photo submissions received and 13 winners were crowned on the spot. A total value of prizes worth more than RM14,000 was sponsored by Fujifilm.
Campaign Continues with Endless Rewards for the Voyage
Head over to IOI City Mall to shop and be rewarded with the ‘Passport to Style & Beauty’ redemption programme. Spend of RM100 and above in a maximum of two combined receipts from selected categories (Fashion, Footwear, Bags & Accessories, Timepiece & Jewelry, Optical & Eyewear, and Health & Beauty outlets) until 15th May 2016 and be entitled to a stamp collection on the passport. With the stamp collection, shoppers can redeem vouchers or products worth up to RM120. Redemptions of stamps are available at Information Counters located at Lower Ground Floor West Wing and Ground Floor Centre Court, while stocks last. This program is supported by A-Saloon, Aster Spring, Bonia Timepiece, CarloRino, Cerruti 1881, Clarks, Facial First, MOG Eyewear, Red’s Revenge, SaSa, Young Hearts and WhatsBag.
Stylish Contests and Giveaways
Also, an ongoing is the ‘Facebook Glamorous Giveaways’, where lucky shoppers who check in at IOI City Mall’s Facebook page and share the ‘A Voyage to Style & Beauty’ posts with hashtag #SailToIOICityMall will stand a chance to win Natural Looks gift sets. Lastly, “OOTD Instagram Contest” encourages shoppers to put on their best look and share their OOTD shot on IOI City Mall’s Instagram page for a chance to win a Samsung Note 5 and branded fragrances. For more information on all contests, visit IOI City Mall’s Facebook Page and Instagram Page for more details.