‘Boh Cham’ Fiesta

In commemoration with 58th Merdeka celebration, Boh Plantations Sdn. Bhd. (BOH) held a ‘BOH CHAM PARTY’. Together with members of the media and bloggers, BOH celebrates Malaysia’s culture diversity and heritage. The venue was decked out in Merdeka theme and unique activities were held as well.

BOH VIPs and Mascots

I participated in the deciphering sentence contest which contains common words used in Bahasa Malaysia, Chinese and English. Another fun activity was the ‘Rojak Cham counter, where we can mixed the different fruits available and create our own unique rojak dish.

During this event, the new sachet variant BOH CHAM drink was launched. A combination of two Malaysian favourites – Teh Tarik and White Coffee and formulated with Stevia Leaf extract with less sugar; BOH CHAM offers a perfect blend which is healthy and low in calories. Sharing the spotlight was the all-new BOH 3in1 Less Sugar, also formulated with Stevia Leaf extract. This variant is the latest addition to BOH’s popular 3in1 range in Original, Vanilla and Caramel. It provides the same rich taste and sweetness of the ‘Original’, but with 25% less sugar.

Launch Gimmick

BOH’s Head of Marketing and Export, Mr. Chen Chew Chang shares ‘BOH’s decision to adopt the use of Stevia Leaf extract that is naturally sweet with zero calories, is in line with the brand’s wellness approach to deliver healthier beverage for the consumption of adults and children alike’.

BOH CHAM and BOH 3in1 Less Sugar are priced at RM14.30 for 12 sachets and RM9.90 for 18 sachets respectively. Let’s toast and Share the Ummph of the healthier Boh Tea today!

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