Popular Korean convenience store chain emart24 proudly marked the opening of its 100th store in Malaysia at a special launch event at its new outlet in Kota Damansara. This milestone underscores emart24’s rapid growth and strong connection with Malaysian consumers, driven by its commitment to delivering halal-certified Korean street food and a quality convenience experience.
The 100th store celebration, themed “100 Stores. Endless Moments,” was held at the new flagship outlet in Kota Damansara. The store design, features a mural by local visual artist Nas Suha, capturing the spirit of cross-cultural connection between Korea and Malaysia, reflecting the brand’s core identity. The new store also features digital innovation powered by SOLUM ESL, including real-time pricing solutions and digital signage that enhance operational efficiency and elevate the customer experience with a sleek, modern touch.
At the event launching, emart24 also introduced its new mascot, Dilly, and launched a collaboration with Pinkfong’s Baby Shark, aiming to engage families and children while celebrating Baby Shark’s 10-year anniversary.
To celebrate the 100th store milestone, emart24 launched limited-edition treats such as apricot-hued “party cones” and Matcha Strawberry soft serve. From 1st to 31st July 2025, a “Spend & Win” campaign will reward customers nationwide with prizes including Samsung S25 smartphones, Galaxy Watches, and travel vouchers to South Korea and other destinations, courtesy of Traveloka.
Backed by South Korea’s retail giant Shinsegae Group, emart24 is the fastest-growing convenience store brand in its home country, with over 6,500 outlets. Malaysia is its first overseas market, and the brand’s success here has been closely tied to the rise of Korean culture and local demand for accessible, high-quality convenience offerings.
With over 100 stores now operating across Peninsular Malaysia, emart24 is set to deepen its presence by expanding store density and enhancing customer loyalty programs. The brand remains dedicated to serving Malaysians with a blend of quality, culture, and community.