For those who are always on-the-go and pressing for time, what’s the best option to fill your hungry tummy? There’s only one obvious choice for me and it has always been McDonald’s Drive Thru! The joy of munching on those golden fries while sipping a chill coke during a drive it’s the best feeling in the world. Well, of course there are the burgers and desserts too *wink*
Hence, it’s not surprising that McDonald’s Malaysia is placing greater focus in its Drive-Thru business across the country. This is in response to changing trends among customers who are increasingly seeking convenience, as well as fast and friendly service to complement their on-the-go lifestyles.
Why McDonald’s Drive-Thru is the No.1 Choice by Consumer’s On-The-Go Lifestyle?
A recent study revealed that McDonald’s Drive-Thru meets consumers’ expectations in providing convenience during mealtimes. Top greatest motivating factors is because its hassle-free and efficient. There’s also the emotional equation of giving consumers a peace of mind and assurance that they’re not running out of time during a meal. I can attest to that, I have tried other Drive Thru before and their services are really non comparable to McDonald’s.
McDonald’s Drive-Thru As Market Leader
At present, McDonald’s prides itself on being the Drive-Thru market leader identified as the most accessible and reliable brand in Malaysia. They’re targeting to open another 20 new McDonald’s Drive-Thru restaurants this year to complement the existing 167 Drive-Thru restaurants already in operations. The Drive-Thru business has become a critical component of its business strategy to elevate McDonald’s market leadership and keep its promise of delivering delicious feel-good moments to loyal customers anytime, anywhere. By 2021, McDonald’s Malaysia aims for 70 percent of all McDonald’s restaurants nationwide to be Drive-Thru restaurants.
McDonald’s Drive-Thru Weekend Challenge Enter The Malaysia Book Of Records
McDonald’s recently held a Drive-Thru Weekend Challenge from 26-28 April. Over the three days, a total of 473,860 cars zoomed off with their favourite McDonald’s meal from 167 McDonald’s Drive-Thru restaurants nationwide. Can you imagine, the number of cars, if parked bumper to bumper, would be roughly equivalent to 150 times the length of the first Penang Bridge?
If you think that record is amazing, you will be blown away by the fact McDonald’s successfully set a new record on 27 April for the highest vehicle count accessing McDonald’s Drive-Thru restaurants over the course of 24 hours, with a total of 164,235 vehicles. With such an amazing feat, the company is officially recognised by the Malaysia Book of Records for achieving the “Largest Participation for a Drive-Thru Challenge in 24 Hours”.
McDonald’s Malaysia had previously held the record for most vehicles participating in a Drive-Thru Challenge in August 2008 with 18,677 vehicles. A year prior, the record was only 7,186 vehicles passing through McDonald’s Drive-Thru restaurants. Thus, McDonald’s expects a 10 to 15 percent increase in vehicle count at McDonald’s Drive-Thru restaurants moving forward as this segment continues to grow at an accelerated pace over the next few years.
McDonald’s Rewards Hard Working Staff
McDonald’s Malaysia also took the opportunity to rewards their hard working staff during the Drive-Thru Weekend Challenge. A total of 6 teams representing different Drive-Thru locations walked away with RM5,000 to RM10,000 cash!
I’m super excited to hear first-hand news that my favourite Drive-Thru restaurant is expanding with more outlets this year. Hopefully, a few more will open up nearby my housing area.
For further information and updates on promotions, please visit www.mcdonalds.com.my