Magnum has always been the epitome of pure luxury and indulgence with their ice creams. I still remember eating my first Magnum made with silky smooth vanilla ice cream and coated with Belgian chocolate. It was so good that I bought another one on the spot. Magnum has been introducing more flavors to the market and the latest addition to join the Magnum family is Magnum White Almond. I was excited to be at the Sensation in White party to witness the launch of this new product.
While waiting for the party to begin, I started exploring the venue. There were 3 experiential corners set up for us to indulge in. The dessert culinary corner showcased a spread of White Decadent, the beauty corner offers manicure and temporary tattoo, and finally the Magnum White Almond corner which we can indulge in pure bliss of unlimited Magnum.
Magnum White Almond is made with rich white chocolate coat and crunchy almond slices over a smooth vanilla ice cream. Even local celebrities were spotted indulging in it as it was just too hard to resist.
At the event, a huge Magnum White Almond display was spotted, some of the guests were queuing to get a picture with it.
The party started with Stephanie Chai, welcoming the guests and followed by a speech from Chairman of Unilever (Malaysia) Holdings Sdn Bhd, Mr Rakesh Mohan who officiate the launch.
Next, guests were treated to an impressive performance by aerial dancers, check out the video:
We were surprised when countless of white balloons rained from the ceiling, signalling the start of the party with DJ Joey G spinning the night. With the launch of Magnum White Almond, Magnum aims to be recognized as a pioneer of luxury and premium lifestyle, not just a purveyor of fashion.
Magnum White Almond is now available at all leading supermarkets, hypermarkets, convenience stores and petrol marts. They are available in impulse version (single stick) suggested retailed price of RM 4.50 or a multipack of 3 at a suggested retail price of RM13.50. Visit Magnum’s Facebook Page at www.facebook.com/Magnum or www.walls.com.my/magnum for further information.